Life Insurance in Ontario: Protecting What Matters
Since 1945, Roughley Insurance Brokers has watched Ontario families thrive with proper protection. Life insurance in Ontario forms the foundation of sound financial planning, protecting families and preserving legacies for generations.
At Roughley Insurance Brokers, we’ve spent over 75 years helping Ontario families build that foundation. Through our strategic partnership with Gleed Financial, we offer insurance solutions that prioritize your family’s long-term security.

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We’ll find you the right coverage.
Roughley commercial clients may qualify for special discounts on your home & auto.
Why Your Bank’s Insurance Falls Short
That mortgage insurance form looks simple enough – just one more signature at closing. But we’ve seen too many families discover the truth too late. Your coverage shrinks while your premiums don’t budge. Worse yet, you might face medical questions when your family needs help most.

- One medical check at the start - when you're healthy
- Coverage that stays strong as your mortgage shrinks
- Benefits are paid to those who need them most
- Freedom to change lenders without losing protection
Smart Protection That Grows With You
A young family in Oshawa taught us a valuable lesson about adaptable coverage last month. They almost signed the bank’s mortgage insurance until we showed them how individual coverage could protect their growing dreams – not just their mortgage.
Your Stage | What You Need | Smart Solution |
---|---|---|
Starting Out | High coverage, low cost | Term 10 or 20 |
Growing Family | Flexible protection | Convertible Term |
Business Owner | Tax-efficient options | Universal Life |
Legacy Planning | Guaranteed growth | Whole Life |
Making Sense of Your Options
Term insurance works perfectly when you need substantial coverage for a specific time. Think of it as renting protection during your highest-need years. A healthy 35-year-old might secure $500,000 in coverage for less than their monthly takeout budget.
- Create tax-efficient transfers
- Fund business succession plans
- Supplement retirement income
- Build a lasting legacy

When Life Gets Real
Our client Sarah runs the local coffee shop downtown. Last year, a health scare showed her the true value of proper coverage. Her basic bank insurance wouldn’t have helped during recovery, but her comprehensive policy kept her business running and her family secure.
Sarah
Client
Real Protection for Real Life
Financial protection takes on different meanings throughout life’s journey. Recently, we met with a Port Perry teacher seeking to safeguard her young family’s future. Around the same time, a Bowmanville business owner came to us looking to secure his company’s legacy. Though their circumstances differed greatly, both clients found tailored solutions that perfectly matched their unique needs.
Critical illness and disability coverage complete your protection picture. Consider this: you’re four times more likely to face a critical illness before retirement than to need life insurance. That’s why comprehensive coverage matters.
Coverage Type | What It Covers | Why It Matters |
---|---|---|
Critical Illness | Major health events | Treatment choices, recovery time |
Disability | Income replacement | Bills paid during recovery |
Combined Coverage | Multiple risks | Complete family protection |
Building Your Legacy
Sample Growth Potential (Participating Whole Life):
- Initial Coverage: $500,000
- Annual Premium: $6,000
- 20-Year Cash Value: $168,000*
- Projected Death Benefit: $900,000*
- *Values shown are illustrations based on current dividend scales
Tax advantages make permanent coverage particularly powerful for business owners and professionals. Our client Mike, a local dentist, uses his policy to:
- Fund his eventual practice sale
- Create tax-efficient retirement income
- Protect his family today
- Leave a legacy tomorrow
Crafting Your Coverage
Our long-standing relationships with Canada’s premier insurance providers give your family options that matter. Some insurers excel at family protection, offering flexible premiums that adapt to your changing needs. Others bring deep expertise in business coverage, with sophisticated corporate structures that protect your company’s future.
We’ve partnered with carriers known for innovative living benefits, providing early access to funds when health challenges arise. Several of our providers specialize in estate planning, crafting tax-efficient solutions that help create lasting legacies.
This diverse network means we’ll find the right fit for your situation – whether you’re a young family seeking straightforward protection, a business owner planning succession, or someone focused on preserving wealth for the next generation. Each family’s story deserves coverage that fits perfectly, not merely adequately.

Claims Matter Most

- Next-day response to claim notifications
- Personal guidance through the process
- Direct insurer coordination
- Family advocacy when needed
Taking the First Step
Quality coverage often costs less than people expect. Here’s what protection might look like:
Age | Coverage | Term Cost | Permanent Cost |
---|---|---|---|
30 | $500,000 | $28 | $285 |
40 | $500,000 | $45 | $425 |
50 | $500,000 | $108 | $645 |
*Rates shown for healthy non-smokers, actual rates may vary
Visit any of our offices in the Durham Region. We’ll answer your questions, explore your options, and help craft protection that fits your life. No pressure, just straight talk about keeping your family secure.
Because real protection comes from people who know your community, understand your needs, and put your interests first.